{"id":8443,"date":"2025-07-29T14:27:12","date_gmt":"2025-07-29T12:27:12","guid":{"rendered":"https:\/\/ids.nu\/portfolio\/nowi-a-new-face-for-clb\/"},"modified":"2026-09-30T15:40:45","modified_gmt":"2026-09-30T13:40:45","slug":"nowi-a-new-face-for-clb","status":"publish","type":"page","link":"https:\/\/ids.nu\/en\/portfolio\/nowi-a-new-face-for-clb\/","title":{"rendered":"Nowi: A new face for CLB"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"8443\" class=\"elementor elementor-8443 elementor-8412\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-975b9fb elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"975b9fb\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[{&quot;jet_parallax_layout_image&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;,&quot;size&quot;:&quot;&quot;},&quot;_id&quot;:&quot;2cf257a&quot;,&quot;jet_parallax_layout_image_tablet&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;,&quot;size&quot;:&quot;&quot;},&quot;jet_parallax_layout_image_mobile&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;,&quot;size&quot;:&quot;&quot;},&quot;jet_parallax_layout_speed&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:50,&quot;sizes&quot;:[]},&quot;jet_parallax_layout_type&quot;:&quot;scroll&quot;,&quot;jet_parallax_layout_direction&quot;:&quot;1&quot;,&quot;jet_parallax_layout_fx_direction&quot;:null,&quot;jet_parallax_layout_z_index&quot;:0,&quot;jet_parallax_layout_bg_x&quot;:50,&quot;jet_parallax_layout_bg_x_tablet&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_x_mobile&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_y&quot;:50,&quot;jet_parallax_layout_bg_y_tablet&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_y_mobile&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_size&quot;:&quot;auto&quot;,&quot;jet_parallax_layout_bg_size_tablet&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_size_mobile&quot;:&quot;&quot;,&quot;jet_parallax_layout_animation_prop&quot;:&quot;transform&quot;,&quot;jet_parallax_layout_on&quot;:[&quot;desktop&quot;,&quot;tablet&quot;]}],&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-34c2610\" data-id=\"34c2610\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f546c5a elementor-widget elementor-widget-html\" data-id=\"f546c5a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<!-- Rive Code in header: elementor &gt; custom code &gt; Rive package -->\r\n&lt;!--  --&gt;\r\n\r\n\r\n\r\n\r\n    .riveClass {\r\n\r\n        max-height: 60vh;\r\n        margin: auto;\r\n        width: 100%;\r\n        \r\n        @media only screen and (max-width: 1024px) {\r\n            max-height: 100%;\r\n            \r\n                    \r\n    }\r\n\r\n        \r\n        \r\n    }\r\n\r\n\r\n\r\n    function computeSize() { \/\/ Deze functie gaan we later gebruiken\r\n        myRiveElement.resizeDrawingSurfaceToCanvas(); \/\/ resizeDrawingSurfaceToCanvas zorgt ervoor dat het 'tekengebied' met de juiste afmetingen wordt aangepast aan het formaat van het canvas. We gebruiken deze functie wanneer de Rive animatie wordt geladen, wanneer het schermformaat verandert, etc.\r\n    }\r\n    const myRiveElement = new rive.Rive({\r\n        src: \"https:\/\/ids.nu\/wp-content\/uploads\/2025\/10\/Nowi-Web_Interactive_V1.1-Non-responsive_V2.riv\",\r\n        canvas: document.getElementById(\"myRive\"),\r\n        autoplay: true,\r\n        stateMachines: \"Nowi SM\",\r\n        isTouchScrollEnabled: false,\r\n        onLoad: () =&gt; { \/\/ Deze code wordt uitgevoerd wanneer de State Machine geladen is\r\n        \r\n            computeSize(); \/\/ voert de functie 'computeSize(); uit. Zie bovenstaand.\r\n        }\r\n    });\r\n    window.addEventListener(\"resize\", computeSize); \/\/ Voert de computeSize functie uit wanneer het scherm van formaat verandert.\r\n\r\n    window\r\n        .matchMedia(`(resolution: ${window.devicePixelRatio}dppx)`)\r\n        .addEventListener(\"change\", computeSize); \/\/voert de computeSize functie uit wanneer de resolutie verandert (bijvoorbeeld wanneer het venster naar een scherm van een ander formaat wordt verplaatst.\r\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0e17db3 elementor-widget elementor-widget-image\" data-id=\"0e17db3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"206\" height=\"82\" src=\"https:\/\/ids.nu\/wp-content\/uploads\/2025\/09\/arrownowi-2.jpg\" class=\"attachment-large size-large wp-image-8735\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2dc171e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2dc171e\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[{&quot;jet_parallax_layout_image&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;,&quot;size&quot;:&quot;&quot;},&quot;_id&quot;:&quot;8445b98&quot;,&quot;jet_parallax_layout_image_tablet&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;,&quot;size&quot;:&quot;&quot;},&quot;jet_parallax_layout_image_mobile&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;,&quot;size&quot;:&quot;&quot;},&quot;jet_parallax_layout_speed&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:50,&quot;sizes&quot;:[]},&quot;jet_parallax_layout_type&quot;:&quot;scroll&quot;,&quot;jet_parallax_layout_direction&quot;:&quot;1&quot;,&quot;jet_parallax_layout_fx_direction&quot;:null,&quot;jet_parallax_layout_z_index&quot;:0,&quot;jet_parallax_layout_bg_x&quot;:50,&quot;jet_parallax_layout_bg_x_tablet&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_x_mobile&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_y&quot;:50,&quot;jet_parallax_layout_bg_y_tablet&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_y_mobile&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_size&quot;:&quot;auto&quot;,&quot;jet_parallax_layout_bg_size_tablet&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_size_mobile&quot;:&quot;&quot;,&quot;jet_parallax_layout_animation_prop&quot;:&quot;transform&quot;,&quot;jet_parallax_layout_on&quot;:[&quot;desktop&quot;,&quot;tablet&quot;]}]}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-8f1f056\" data-id=\"8f1f056\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-43b1cea elementor-widget elementor-widget-heading\" data-id=\"43b1cea\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Nowi: a new face for CLB<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2054f44 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2054f44\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[{&quot;jet_parallax_layout_image&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;,&quot;size&quot;:&quot;&quot;},&quot;_id&quot;:&quot;bdfd332&quot;,&quot;jet_parallax_layout_image_tablet&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;,&quot;size&quot;:&quot;&quot;},&quot;jet_parallax_layout_image_mobile&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;,&quot;size&quot;:&quot;&quot;},&quot;jet_parallax_layout_speed&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:50,&quot;sizes&quot;:[]},&quot;jet_parallax_layout_type&quot;:&quot;scroll&quot;,&quot;jet_parallax_layout_direction&quot;:&quot;1&quot;,&quot;jet_parallax_layout_fx_direction&quot;:null,&quot;jet_parallax_layout_z_index&quot;:0,&quot;jet_parallax_layout_bg_x&quot;:50,&quot;jet_parallax_layout_bg_x_tablet&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_x_mobile&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_y&quot;:50,&quot;jet_parallax_layout_bg_y_tablet&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_y_mobile&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_size&quot;:&quot;auto&quot;,&quot;jet_parallax_layout_bg_size_tablet&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_size_mobile&quot;:&quot;&quot;,&quot;jet_parallax_layout_animation_prop&quot;:&quot;transform&quot;,&quot;jet_parallax_layout_on&quot;:[&quot;desktop&quot;,&quot;tablet&quot;]}]}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-96c6d96\" data-id=\"96c6d96\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7b86584 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"7b86584\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>CLB develops smart technological systems for healthcare, such as solutions for alarms, communication and monitoring. Everything to make the work of caregivers easier and safer. Together we gave shape to their new mascot: Nowi.   From first sketch to a friendly and contemporary result. Nowi is the new face of CLB. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-97ba4cd elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"97ba4cd\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[{&quot;jet_parallax_layout_image&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;,&quot;size&quot;:&quot;&quot;},&quot;_id&quot;:&quot;bdfd332&quot;,&quot;jet_parallax_layout_image_tablet&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;,&quot;size&quot;:&quot;&quot;},&quot;jet_parallax_layout_image_mobile&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;,&quot;size&quot;:&quot;&quot;},&quot;jet_parallax_layout_speed&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:50,&quot;sizes&quot;:[]},&quot;jet_parallax_layout_type&quot;:&quot;scroll&quot;,&quot;jet_parallax_layout_direction&quot;:&quot;1&quot;,&quot;jet_parallax_layout_fx_direction&quot;:null,&quot;jet_parallax_layout_z_index&quot;:0,&quot;jet_parallax_layout_bg_x&quot;:50,&quot;jet_parallax_layout_bg_x_tablet&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_x_mobile&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_y&quot;:50,&quot;jet_parallax_layout_bg_y_tablet&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_y_mobile&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_size&quot;:&quot;auto&quot;,&quot;jet_parallax_layout_bg_size_tablet&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_size_mobile&quot;:&quot;&quot;,&quot;jet_parallax_layout_animation_prop&quot;:&quot;transform&quot;,&quot;jet_parallax_layout_on&quot;:[&quot;desktop&quot;,&quot;tablet&quot;]}]}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-29463d0\" data-id=\"29463d0\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-59e3782 elementor-widget elementor-widget-heading\" data-id=\"59e3782\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">From sketch to final design<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-234b35b elementor-widget elementor-widget-image\" data-id=\"234b35b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"404\" src=\"https:\/\/ids.nu\/wp-content\/uploads\/2025\/07\/Nowi-schetsen-overview-1024x404.webp\" class=\"attachment-large size-large wp-image-8414\" alt=\"Een overzicht van schetsen van Nowi vanaf de beginfase van het project.\" srcset=\"https:\/\/ids.nu\/wp-content\/uploads\/2025\/07\/Nowi-schetsen-overview-1024x404.webp 1024w, https:\/\/ids.nu\/wp-content\/uploads\/2025\/07\/Nowi-schetsen-overview-300x118.webp 300w, https:\/\/ids.nu\/wp-content\/uploads\/2025\/07\/Nowi-schetsen-overview-768x303.webp 768w, https:\/\/ids.nu\/wp-content\/uploads\/2025\/07\/Nowi-schetsen-overview-1536x606.webp 1536w, https:\/\/ids.nu\/wp-content\/uploads\/2025\/07\/Nowi-schetsen-overview-600x237.webp 600w, https:\/\/ids.nu\/wp-content\/uploads\/2025\/07\/Nowi-schetsen-overview.webp 1900w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Nowi Sketches<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-fdb9392 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"fdb9392\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[{&quot;jet_parallax_layout_image&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;,&quot;size&quot;:&quot;&quot;},&quot;_id&quot;:&quot;bdfd332&quot;,&quot;jet_parallax_layout_image_tablet&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;,&quot;size&quot;:&quot;&quot;},&quot;jet_parallax_layout_image_mobile&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;,&quot;size&quot;:&quot;&quot;},&quot;jet_parallax_layout_speed&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:50,&quot;sizes&quot;:[]},&quot;jet_parallax_layout_type&quot;:&quot;scroll&quot;,&quot;jet_parallax_layout_direction&quot;:&quot;1&quot;,&quot;jet_parallax_layout_fx_direction&quot;:null,&quot;jet_parallax_layout_z_index&quot;:0,&quot;jet_parallax_layout_bg_x&quot;:50,&quot;jet_parallax_layout_bg_x_tablet&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_x_mobile&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_y&quot;:50,&quot;jet_parallax_layout_bg_y_tablet&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_y_mobile&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_size&quot;:&quot;auto&quot;,&quot;jet_parallax_layout_bg_size_tablet&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_size_mobile&quot;:&quot;&quot;,&quot;jet_parallax_layout_animation_prop&quot;:&quot;transform&quot;,&quot;jet_parallax_layout_on&quot;:[&quot;desktop&quot;,&quot;tablet&quot;]}]}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e29edbe\" data-id=\"e29edbe\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b5fd64c elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"b5fd64c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Designing a mascot is not just another project. The end result had to fit seamlessly with CLB&#8217;s identity and last for years in thousands of displays and accessories. That&#8217;s why we worked closely with CLB&#8217;s team every step of the way.   This created a friendly and dynamic character that is always slightly different. Just like CLB&#8217;s offer: flexible and adaptable to every situation. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d8a2221 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d8a2221\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[{&quot;jet_parallax_layout_image&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;,&quot;size&quot;:&quot;&quot;},&quot;_id&quot;:&quot;bdfd332&quot;,&quot;jet_parallax_layout_image_tablet&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;,&quot;size&quot;:&quot;&quot;},&quot;jet_parallax_layout_image_mobile&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;,&quot;size&quot;:&quot;&quot;},&quot;jet_parallax_layout_speed&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:50,&quot;sizes&quot;:[]},&quot;jet_parallax_layout_type&quot;:&quot;scroll&quot;,&quot;jet_parallax_layout_direction&quot;:&quot;1&quot;,&quot;jet_parallax_layout_fx_direction&quot;:null,&quot;jet_parallax_layout_z_index&quot;:0,&quot;jet_parallax_layout_bg_x&quot;:50,&quot;jet_parallax_layout_bg_x_tablet&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_x_mobile&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_y&quot;:50,&quot;jet_parallax_layout_bg_y_tablet&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_y_mobile&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_size&quot;:&quot;auto&quot;,&quot;jet_parallax_layout_bg_size_tablet&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_size_mobile&quot;:&quot;&quot;,&quot;jet_parallax_layout_animation_prop&quot;:&quot;transform&quot;,&quot;jet_parallax_layout_on&quot;:[&quot;desktop&quot;,&quot;tablet&quot;]}]}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-fc27b32\" data-id=\"fc27b32\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-19bc2e7 elementor-widget elementor-widget-image\" data-id=\"19bc2e7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1024\" height=\"862\" src=\"https:\/\/ids.nu\/wp-content\/uploads\/2025\/07\/Nowi-designs-overview-1-1024x862.webp\" class=\"attachment-large size-large wp-image-8422\" alt=\"Een overzicht van testontwerpen van Nowi vanaf de beginfase van het project. Je ziet hoe we aan het begin experimenteerden met robot-achtige karakters en menselijke figuren, en uiteindelijk op de huidige versie van Nowi zijn uitgekomen: een ronde vorm met twee ogen en golvende cirkels eromheen.\" srcset=\"https:\/\/ids.nu\/wp-content\/uploads\/2025\/07\/Nowi-designs-overview-1-1024x862.webp 1024w, https:\/\/ids.nu\/wp-content\/uploads\/2025\/07\/Nowi-designs-overview-1-300x253.webp 300w, https:\/\/ids.nu\/wp-content\/uploads\/2025\/07\/Nowi-designs-overview-1-768x647.webp 768w, https:\/\/ids.nu\/wp-content\/uploads\/2025\/07\/Nowi-designs-overview-1-1536x1293.webp 1536w, https:\/\/ids.nu\/wp-content\/uploads\/2025\/07\/Nowi-designs-overview-1-600x505.webp 600w, https:\/\/ids.nu\/wp-content\/uploads\/2025\/07\/Nowi-designs-overview-1.webp 1900w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Draft versions of Nowi<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-685f62d elementor-widget elementor-widget-heading\" data-id=\"685f62d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Results and dynamic applications<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-0068b92 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0068b92\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[{&quot;jet_parallax_layout_image&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;,&quot;size&quot;:&quot;&quot;},&quot;_id&quot;:&quot;cc81292&quot;,&quot;jet_parallax_layout_image_tablet&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;,&quot;size&quot;:&quot;&quot;},&quot;jet_parallax_layout_image_mobile&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;,&quot;size&quot;:&quot;&quot;},&quot;jet_parallax_layout_speed&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:50,&quot;sizes&quot;:[]},&quot;jet_parallax_layout_type&quot;:&quot;scroll&quot;,&quot;jet_parallax_layout_direction&quot;:&quot;1&quot;,&quot;jet_parallax_layout_fx_direction&quot;:null,&quot;jet_parallax_layout_z_index&quot;:0,&quot;jet_parallax_layout_bg_x&quot;:50,&quot;jet_parallax_layout_bg_x_tablet&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_x_mobile&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_y&quot;:50,&quot;jet_parallax_layout_bg_y_tablet&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_y_mobile&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_size&quot;:&quot;auto&quot;,&quot;jet_parallax_layout_bg_size_tablet&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_size_mobile&quot;:&quot;&quot;,&quot;jet_parallax_layout_animation_prop&quot;:&quot;transform&quot;,&quot;jet_parallax_layout_on&quot;:[&quot;desktop&quot;,&quot;tablet&quot;]}]}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-d896d6d\" data-id=\"d896d6d\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-12077f7 elementor-widget elementor-widget-image\" data-id=\"12077f7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1500\" height=\"843\" src=\"https:\/\/ids.nu\/wp-content\/uploads\/2025\/07\/clbakkie.webp\" class=\"attachment-full size-full wp-image-8492\" alt=\"De &apos;CLBakkie&apos;, de koffiekar van CLB met Nowi erop gedrukt\" srcset=\"https:\/\/ids.nu\/wp-content\/uploads\/2025\/07\/clbakkie.webp 1500w, https:\/\/ids.nu\/wp-content\/uploads\/2025\/07\/clbakkie-300x169.webp 300w, https:\/\/ids.nu\/wp-content\/uploads\/2025\/07\/clbakkie-1024x575.webp 1024w, https:\/\/ids.nu\/wp-content\/uploads\/2025\/07\/clbakkie-768x432.webp 768w, https:\/\/ids.nu\/wp-content\/uploads\/2025\/07\/clbakkie-150x85.webp 150w, https:\/\/ids.nu\/wp-content\/uploads\/2025\/07\/clbakkie-600x337.webp 600w\" sizes=\"(max-width: 1500px) 100vw, 1500px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-cf939ec\" data-id=\"cf939ec\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6d9e8d5 premium-video__glow-none elementor-widget elementor-widget-premium-addon-video-box\" data-id=\"6d9e8d5\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;premium_video_box_video_type&quot;:&quot;self&quot;,&quot;aspect_ratio&quot;:&quot;169&quot;}\" data-widget_type=\"premium-addon-video-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n\n\t\t\n\t\t\t\t\t<div data-play-viewport=\"true\" id=\"premium-video-box-container-6d9e8d5\" class=\"premium-video-box-container\" data-overlay=\"false\" data-type=\"self\" data-thumbnail=\"\" data-hover=\"none\">\n\t\t\t\t<div  >\n\t\t\t\t\t\n\t\t\t\t\t<div class=\"premium-video-box-inner-wrap\" data-video-animation=\" animated-\" data-delay-animation=\"\">\n\t\t\t\t\t\t<div class=\"premium-video-box-video-container\">\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<video src=\"https:\/\/ids.nu\/wp-content\/uploads\/2025\/07\/Nowi-loopje_horiz.webm\" muted=\"\" loop=\"\" playsinline=\"\" preload=\"metadata\" controlsList=\"nodownload\"><\/video>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div style=\"background-image:transparent\" class=\"premium-video-box-image-container none\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-bf87bf3 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"bf87bf3\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[{&quot;jet_parallax_layout_image&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;,&quot;size&quot;:&quot;&quot;},&quot;_id&quot;:&quot;cc81292&quot;,&quot;jet_parallax_layout_image_tablet&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;,&quot;size&quot;:&quot;&quot;},&quot;jet_parallax_layout_image_mobile&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;,&quot;size&quot;:&quot;&quot;},&quot;jet_parallax_layout_speed&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:50,&quot;sizes&quot;:[]},&quot;jet_parallax_layout_type&quot;:&quot;scroll&quot;,&quot;jet_parallax_layout_direction&quot;:&quot;1&quot;,&quot;jet_parallax_layout_fx_direction&quot;:null,&quot;jet_parallax_layout_z_index&quot;:0,&quot;jet_parallax_layout_bg_x&quot;:50,&quot;jet_parallax_layout_bg_x_tablet&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_x_mobile&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_y&quot;:50,&quot;jet_parallax_layout_bg_y_tablet&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_y_mobile&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_size&quot;:&quot;auto&quot;,&quot;jet_parallax_layout_bg_size_tablet&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_size_mobile&quot;:&quot;&quot;,&quot;jet_parallax_layout_animation_prop&quot;:&quot;transform&quot;,&quot;jet_parallax_layout_on&quot;:[&quot;desktop&quot;,&quot;tablet&quot;]}]}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1e0fd3b\" data-id=\"1e0fd3b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d135238 premium-video__glow-none elementor-widget elementor-widget-premium-addon-video-box\" data-id=\"d135238\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;premium_video_box_video_type&quot;:&quot;self&quot;,&quot;aspect_ratio&quot;:&quot;169&quot;}\" data-widget_type=\"premium-addon-video-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n\n\t\t\n\t\t\t\t\t<div data-play-viewport=\"true\" id=\"premium-video-box-container-d135238\" class=\"premium-video-box-container\" data-overlay=\"false\" data-type=\"self\" data-thumbnail=\"\" data-hover=\"none\">\n\t\t\t\t<div  >\n\t\t\t\t\t\n\t\t\t\t\t<div class=\"premium-video-box-inner-wrap\" data-video-animation=\" animated-\" data-delay-animation=\"\">\n\t\t\t\t\t\t<div class=\"premium-video-box-video-container\">\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<video src=\"https:\/\/stream.mux.com\/G00R4wkvhBC4kogYpZ2YQ001c00Pf1015XX3qxa5pdGO02vw\/1080p.mp4\" controls=\"\" muted=\"\" loop=\"\" playsinline=\"\" preload=\"metadata\" controlsList=\"nodownload\"><\/video>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div style=\"background-image:transparent\" class=\"premium-video-box-image-container none\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6d2d1f1 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6d2d1f1\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[{&quot;jet_parallax_layout_image&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;,&quot;size&quot;:&quot;&quot;},&quot;_id&quot;:&quot;0bfd33a&quot;,&quot;jet_parallax_layout_image_tablet&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;,&quot;size&quot;:&quot;&quot;},&quot;jet_parallax_layout_image_mobile&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;,&quot;size&quot;:&quot;&quot;},&quot;jet_parallax_layout_speed&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:50,&quot;sizes&quot;:[]},&quot;jet_parallax_layout_type&quot;:&quot;scroll&quot;,&quot;jet_parallax_layout_direction&quot;:&quot;1&quot;,&quot;jet_parallax_layout_fx_direction&quot;:null,&quot;jet_parallax_layout_z_index&quot;:0,&quot;jet_parallax_layout_bg_x&quot;:50,&quot;jet_parallax_layout_bg_x_tablet&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_x_mobile&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_y&quot;:50,&quot;jet_parallax_layout_bg_y_tablet&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_y_mobile&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_size&quot;:&quot;auto&quot;,&quot;jet_parallax_layout_bg_size_tablet&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_size_mobile&quot;:&quot;&quot;,&quot;jet_parallax_layout_animation_prop&quot;:&quot;transform&quot;,&quot;jet_parallax_layout_on&quot;:[&quot;desktop&quot;,&quot;tablet&quot;]}],&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-7578bab\" data-id=\"7578bab\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-18466a0 elementor-widget elementor-widget-heading\" data-id=\"18466a0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Why a recognizable face for your company?<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8ca0cb2 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"8ca0cb2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"letter-spacing: 0px\">Nowi is now seen everywhere at CLB: in <strong>animations<\/strong>, on <strong>posters<\/strong>, <strong>company vehicles<\/strong>, right down to <strong>pillows<\/strong> and <strong>beach balls<\/strong>. But what is the added value of such an (interactive) mascot? <\/span><\/p><p><span style=\"letter-spacing: 0px\"> <\/span><\/p><ul><li><strong>Increases brand recognition:<\/strong> a consistent, visual mascot sticks better.<\/li><li><strong>Makes your brand stand out:<\/strong> it gives a unique, human face to your organization.<\/li><li><strong>Increase engagement:<\/strong> interaction excites and invites action.<\/li><li><strong>Makes your services more accessible and human: <\/strong>complex topics feel more understandable and approachable.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-6df0b03\" data-id=\"6df0b03\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a232dc5 elementor-widget elementor-widget-video\" data-id=\"a232dc5\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;hosted&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;mute&quot;:&quot;yes&quot;,&quot;loop&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"e-hosted-video elementor-wrapper elementor-open-inline\">\n\t\t\t\t\t<video class=\"elementor-video\" src=\"https:\/\/ids.nu\/wp-content\/uploads\/2025\/07\/Site-screenCap_edit.webm\" autoplay=\"\" loop=\"\" muted=\"muted\" controlsList=\"nodownload\"><\/video>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f310b0f elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"f310b0f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>An (interactive) mascot can be used flexibly, from website to merchandise. It strengthens internal pride, stimulates storytelling and increases the likelihood that your content will be shared. Thus, your brand grows on multiple fronts simultaneously.  <\/p><p>Recently, Nowi also lives on the <a href=\"https:\/\/clbintegratedsolutions.nl\/\">home page of the CLB website<\/a>, where Nowi playfully responds to your cursor and takes you through CLB&#8217;s offerings.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-15a22cc elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"15a22cc\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[{&quot;jet_parallax_layout_image&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;,&quot;size&quot;:&quot;&quot;},&quot;_id&quot;:&quot;0bfd33a&quot;,&quot;jet_parallax_layout_image_tablet&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;,&quot;size&quot;:&quot;&quot;},&quot;jet_parallax_layout_image_mobile&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;,&quot;size&quot;:&quot;&quot;},&quot;jet_parallax_layout_speed&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:50,&quot;sizes&quot;:[]},&quot;jet_parallax_layout_type&quot;:&quot;scroll&quot;,&quot;jet_parallax_layout_direction&quot;:&quot;1&quot;,&quot;jet_parallax_layout_fx_direction&quot;:null,&quot;jet_parallax_layout_z_index&quot;:0,&quot;jet_parallax_layout_bg_x&quot;:50,&quot;jet_parallax_layout_bg_x_tablet&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_x_mobile&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_y&quot;:50,&quot;jet_parallax_layout_bg_y_tablet&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_y_mobile&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_size&quot;:&quot;auto&quot;,&quot;jet_parallax_layout_bg_size_tablet&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_size_mobile&quot;:&quot;&quot;,&quot;jet_parallax_layout_animation_prop&quot;:&quot;transform&quot;,&quot;jet_parallax_layout_on&quot;:[&quot;desktop&quot;,&quot;tablet&quot;]}]}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-custom\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-c7fc55c\" data-id=\"c7fc55c\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1a7395f elementor-widget elementor-widget-jet-video\" data-id=\"1a7395f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"jet-video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-jet-video jet-elements\">\n<div class=\"jet-video jet-video--fa5-compat\" data-settings=\"{&quot;lightbox&quot;:false,&quot;autoplay&quot;:true}\"><video class=\"jet-video-player jet-video-html5-player jet-video-custom-play-button\" src=\"https:\/\/ids.nu\/wp-content\/uploads\/2026\/02\/NowiAi-verticaal.webm\" autoplay=\"\" loop=\"\" playsinline=\"\" muted=\"\"><\/video>\n<div class=\"jet-video__overlay\">\n<div class=\"jet-video__play-button\" role=\"button\" tabindex=\"0\" aria-label=\"Video play button\"><span class=\"jet-elements-icon jet-video__play-button-icon\"><i aria-hidden=\"true\" class=\"fas fa-play\"><\/i><\/span>\t<span class=\"elementor-screen-only\">Play Video<\/span>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-top-column elementor-element elementor-element-7081736\" data-id=\"7081736\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-461cb1a elementor-widget elementor-widget-heading\" data-id=\"461cb1a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">The next level: interactivity!<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2207165 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"2207165\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"letter-spacing: 0px\">Wondering how a mascot can grow further into an interactive brand experience? After we   <\/span><em style=\"letter-spacing: 0px\" data-start=\"289\" data-end=\"295\">Nowi<\/em><span style=\"letter-spacing: 0px\"> the world as the new face of CLB, we have taken the next step together with CLB: a fully interactive experience in which visitors not only discover the services on offer, but <\/span><em style=\"letter-spacing: 0px\" data-start=\"504\" data-end=\"510\">themselves<\/em><span style=\"letter-spacing: 0px\"> create and play with their ideal Nowi.<\/span><\/p><p><span style=\"letter-spacing: 0px\"> <\/span><\/p><p><span style=\"letter-spacing: 0px\"><a href=\"https:\/\/ids.nu\/en\/interactive-2\/interactive-nowi\/\">Find out how this ongoing development is coming to life.<\/a><\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-38d5b66 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"38d5b66\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-12941da\" data-id=\"12941da\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c6ceff9 premium-lq__none elementor-widget elementor-widget-premium-addon-button\" data-id=\"c6ceff9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"premium-addon-button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n\n\t\t<a class=\"premium-button premium-button-style3 premium-btn-sm premium-button-style3-\" href=\"https:\/\/ids.nu\/en\/portfolio\/\">\n\t\t\t<div class=\"premium-button-text-icon-wrapper\">\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<span >\n\t\t\t\t\t\tBack to portfolio\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t<\/a>\n\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>&lt;!&#8211; &#8211;&gt; .riveClass { max-height: 60vh; margin: auto; width: 100%; @media only screen and (max-width: 1024px) { max-height: 100%; } } function computeSize() { \/\/ Deze functie gaan we later gebruiken myRiveElement.resizeDrawingSurfaceToCanvas(); \/\/ resizeDrawingSurfaceToCanvas zorgt ervoor dat het &#8216;tekengebied&#8217; met de juiste afmetingen wordt aangepast aan het formaat van het canvas. We gebruiken deze functie [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":8501,"parent":6345,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"page-templates\/fullwidth-content.php","meta":{"footnotes":""},"class_list":["post-8443","page","type-page","status-publish","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Nowi: A new face for CLB - IDS Animatie studio<\/title>\n<meta name=\"description\" content=\"Together with CLB, we gave shape to their new mascot: Nowi. From first sketch to a friendly and contemporary result.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ids.nu\/en\/portfolio\/nowi-a-new-face-for-clb\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Nowi: A new face for CLB - IDS Animatie studio\" \/>\n<meta property=\"og:description\" content=\"Together with CLB, we gave shape to their new mascot: Nowi. From first sketch to a friendly and contemporary result.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ids.nu\/en\/portfolio\/nowi-a-new-face-for-clb\/\" \/>\n<meta property=\"og:site_name\" content=\"IDS Animatie studio\" \/>\n<meta property=\"article:modified_time\" content=\"2026-09-30T13:40:45+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/ids.nu\/wp-content\/uploads\/2025\/07\/Nowi-thumb.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"1500\" \/>\n\t<meta property=\"og:image:height\" content=\"844\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/ids.nu\\\/en\\\/portfolio\\\/nowi-a-new-face-for-clb\\\/\",\"url\":\"https:\\\/\\\/ids.nu\\\/en\\\/portfolio\\\/nowi-a-new-face-for-clb\\\/\",\"name\":\"Nowi: A new face for CLB - IDS Animatie studio\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/ids.nu\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/ids.nu\\\/en\\\/portfolio\\\/nowi-a-new-face-for-clb\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/ids.nu\\\/en\\\/portfolio\\\/nowi-a-new-face-for-clb\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/ids.nu\\\/wp-content\\\/uploads\\\/2025\\\/07\\\/Nowi-thumb.webp\",\"datePublished\":\"2025-07-29T12:27:12+00:00\",\"dateModified\":\"2026-09-30T13:40:45+00:00\",\"description\":\"Together with CLB, we gave shape to their new mascot: Nowi. From first sketch to a friendly and contemporary result.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/ids.nu\\\/en\\\/portfolio\\\/nowi-a-new-face-for-clb\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/ids.nu\\\/en\\\/portfolio\\\/nowi-a-new-face-for-clb\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/ids.nu\\\/en\\\/portfolio\\\/nowi-a-new-face-for-clb\\\/#primaryimage\",\"url\":\"https:\\\/\\\/ids.nu\\\/wp-content\\\/uploads\\\/2025\\\/07\\\/Nowi-thumb.webp\",\"contentUrl\":\"https:\\\/\\\/ids.nu\\\/wp-content\\\/uploads\\\/2025\\\/07\\\/Nowi-thumb.webp\",\"width\":1500,\"height\":844},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/ids.nu\\\/en\\\/portfolio\\\/nowi-a-new-face-for-clb\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/ids.nu\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Portfolio\",\"item\":\"https:\\\/\\\/ids.nu\\\/en\\\/portfolio\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Nowi: A new face for CLB\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/ids.nu\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/ids.nu\\\/en\\\/\",\"name\":\"IDS Animatie studio\",\"description\":\"Jouw verhaal in beeld\",\"publisher\":{\"@id\":\"https:\\\/\\\/ids.nu\\\/en\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/ids.nu\\\/en\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/ids.nu\\\/en\\\/#organization\",\"name\":\"IDS Animatie Studio\",\"url\":\"https:\\\/\\\/ids.nu\\\/en\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/ids.nu\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/ids.nu\\\/wp-content\\\/uploads\\\/2019\\\/09\\\/IDS.png\",\"contentUrl\":\"https:\\\/\\\/ids.nu\\\/wp-content\\\/uploads\\\/2019\\\/09\\\/IDS.png\",\"width\":500,\"height\":500,\"caption\":\"IDS Animatie Studio\"},\"image\":{\"@id\":\"https:\\\/\\\/ids.nu\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Nowi: A new face for CLB - IDS Animatie studio","description":"Together with CLB, we gave shape to their new mascot: Nowi. From first sketch to a friendly and contemporary result.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/ids.nu\/en\/portfolio\/nowi-a-new-face-for-clb\/","og_locale":"en_US","og_type":"article","og_title":"Nowi: A new face for CLB - IDS Animatie studio","og_description":"Together with CLB, we gave shape to their new mascot: Nowi. From first sketch to a friendly and contemporary result.","og_url":"https:\/\/ids.nu\/en\/portfolio\/nowi-a-new-face-for-clb\/","og_site_name":"IDS Animatie studio","article_modified_time":"2026-09-30T13:40:45+00:00","og_image":[{"width":1500,"height":844,"url":"https:\/\/ids.nu\/wp-content\/uploads\/2025\/07\/Nowi-thumb.webp","type":"image\/webp"}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/ids.nu\/en\/portfolio\/nowi-a-new-face-for-clb\/","url":"https:\/\/ids.nu\/en\/portfolio\/nowi-a-new-face-for-clb\/","name":"Nowi: A new face for CLB - IDS Animatie studio","isPartOf":{"@id":"https:\/\/ids.nu\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/ids.nu\/en\/portfolio\/nowi-a-new-face-for-clb\/#primaryimage"},"image":{"@id":"https:\/\/ids.nu\/en\/portfolio\/nowi-a-new-face-for-clb\/#primaryimage"},"thumbnailUrl":"https:\/\/ids.nu\/wp-content\/uploads\/2025\/07\/Nowi-thumb.webp","datePublished":"2025-07-29T12:27:12+00:00","dateModified":"2026-09-30T13:40:45+00:00","description":"Together with CLB, we gave shape to their new mascot: Nowi. From first sketch to a friendly and contemporary result.","breadcrumb":{"@id":"https:\/\/ids.nu\/en\/portfolio\/nowi-a-new-face-for-clb\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/ids.nu\/en\/portfolio\/nowi-a-new-face-for-clb\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/ids.nu\/en\/portfolio\/nowi-a-new-face-for-clb\/#primaryimage","url":"https:\/\/ids.nu\/wp-content\/uploads\/2025\/07\/Nowi-thumb.webp","contentUrl":"https:\/\/ids.nu\/wp-content\/uploads\/2025\/07\/Nowi-thumb.webp","width":1500,"height":844},{"@type":"BreadcrumbList","@id":"https:\/\/ids.nu\/en\/portfolio\/nowi-a-new-face-for-clb\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/ids.nu\/en\/"},{"@type":"ListItem","position":2,"name":"Portfolio","item":"https:\/\/ids.nu\/en\/portfolio\/"},{"@type":"ListItem","position":3,"name":"Nowi: A new face for CLB"}]},{"@type":"WebSite","@id":"https:\/\/ids.nu\/en\/#website","url":"https:\/\/ids.nu\/en\/","name":"IDS Animatie studio","description":"Jouw verhaal in beeld","publisher":{"@id":"https:\/\/ids.nu\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/ids.nu\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/ids.nu\/en\/#organization","name":"IDS Animatie Studio","url":"https:\/\/ids.nu\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/ids.nu\/en\/#\/schema\/logo\/image\/","url":"https:\/\/ids.nu\/wp-content\/uploads\/2019\/09\/IDS.png","contentUrl":"https:\/\/ids.nu\/wp-content\/uploads\/2019\/09\/IDS.png","width":500,"height":500,"caption":"IDS Animatie Studio"},"image":{"@id":"https:\/\/ids.nu\/en\/#\/schema\/logo\/image\/"}}]}},"_links":{"self":[{"href":"https:\/\/ids.nu\/en\/wp-json\/wp\/v2\/pages\/8443","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ids.nu\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/ids.nu\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/ids.nu\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/ids.nu\/en\/wp-json\/wp\/v2\/comments?post=8443"}],"version-history":[{"count":16,"href":"https:\/\/ids.nu\/en\/wp-json\/wp\/v2\/pages\/8443\/revisions"}],"predecessor-version":[{"id":12552,"href":"https:\/\/ids.nu\/en\/wp-json\/wp\/v2\/pages\/8443\/revisions\/12552"}],"up":[{"embeddable":true,"href":"https:\/\/ids.nu\/en\/wp-json\/wp\/v2\/pages\/6345"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ids.nu\/en\/wp-json\/wp\/v2\/media\/8501"}],"wp:attachment":[{"href":"https:\/\/ids.nu\/en\/wp-json\/wp\/v2\/media?parent=8443"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}