A mindful moment

The story
BlowUP media has many digital screens hanging throughout our country. On it, mostly advertising is shown. Striking, screaming advertisements that try to grab the attention of the passerby. Something we as an animation studio wanted to break through with a mindful moment. A moment of literal and figurative pause in your busy day. Breathe in. Hold for a moment. Ennn breathe out… Lovely right?
The result

With this animation, we are trying to create a moment of awareness, reflection. Just a break moment in your busy day. The animation can be seen, among other things, on this screen in Tilburg’s Heuvelstraat.