blowUP media | immersive 3d experience

The assignment

blowUP media asked IDS to design a great 3d experience for the newest digital screen in the Emmapassage in Tilburg. The result? A giant shark swimming around above the heads of the audience. You must have seen that in real life….

blowUP media launches a visually stunning 3D experience at our brand new 66 m2 advertising screen EMMA.

Due to the special shape of this 90° LED screen visitors and residents are treated to a striking visual experience from overhead, which is unique in the Netherlands. A giant 3D shark swims around and will captivate passers-by and wow the audience. A forced perspective creates the illusion of depth.

See more 3D work? Check out our 3D showreel: