A Small Dispenser with Big Benefits
The awesome folks at Hoozens video agency asked IDS to create a super cool promo animation for Georgia Pacific Professional for their new kitchen paper dispenser: The Pacific Blue Ultra™ Mini Automated Paper Towel Dispenser. With 1 swing, a nice piece of kitchen paper comes out, the size of which you can adjust yourself, taking hygiene to the next level. And the big advantage is in a small package: this “mini” version is suitable for small spaces, in small businesses. Ideal!
The concept and story was developed by Hoozens. We show the Dispenser in different environments of small business, and explain how the product works. Keeping it simple, then, often works best.
Storyboard & style
The storyboard shows how we add images to the text in sketchy form. The storyboard is a very useful tool for discussing the images before we move on to the actual development of the designs and animations.
In about a minute, we show the Ultra Mini Dispenser in all its glory. Combined with a good voice-over by a native speaker, and audio design that perfectly matches the moving images, we launch this product with a banging animation video!