Socks that save animals
The story
How Many Animals is a sustainable sock collection in which endangered species are given their own unique design. Part of the proceeds go to organizations that protect these animals. A wonderful initiative that we could totally relate to. To give them a leg up, we developed a series of three cool social snippets for them.
Animation & Style
For these animations, we used a frame-by-frame technique. A technique in which each frame is drawn by hand. So that means illustrating 24 images per second. We felt this extra attention in animating was a nice fit for the wonderful initiative that also deserves extra attention.