Justdiggit - Cooling Down the Planet
The assignment
Justdiggit aims to bring back nature worldwide, and with success: they have already brought back more than 9 million trees and 300,000 acres of nature!
They had the unique opportunity to raise awareness of their message with a 9-minute long “takeover” of London’s 3D screen The Piccadilly Lights. Because of the curved screen, it seems as if the objects come flying out of the screen towards you. A special eye-catcher, perfect for an important message.
Fortunately, after a previous successful collaboration, they knew exactly who to turn to!
The story
One of Justdiggit’s main greening techniques is digging “bunds.” As such, we wanted to feature these in the animation. In about 30 seconds, we wanted to give an impression of Justdiggit’s impact: from digging a pit to a green oasis. The result? A cool animation in which we make optimal use of the 3D illusion of the screen.
The process
Concept development, sketching, (moving) storyboard, 3D animatic, modeling, texturing, lighting, rendering and of course animating: it is all produced in-house at IDS Animation Studio.
