A nationwide network of healthcare reservists
The assignment
The masterful brand builders at Toffey asked us to create a series of animations for the National Healthcare Reserve (NZR). The NZR connects healthcare reservists with healthcare organizations that have a temporary need for assistance. In this way, they help ensure the continuity of healthcare in the Netherlands during emergencies.
The story
Each of the three videos takes a different approach: in the main video, we explain what the NZR does. We outline various scenarios in which an acute shortage of healthcare workers could arise and how the NZR provides a solution. The other two animations are specifically aimed at healthcare organizations and healthcare workers, and go into a bit more detail about how the network works. We’ve also created social media versions of each video.
Storyboard & Style
The storyboard shows how we add images to the text in sketch form. The storyboard is a very useful tool for discussing the visuals before we move on to the actual development of the designs and animations.
The result
In just one minute, the NZR story comes to life, thanks to vibrant and well-crafted animation, a compelling voice-over, and sophisticated audio design. We’re very pleased with the final result!
