Infographic or talking picture: what’s the difference and which do you choose?
Want to know the difference between an infographic and talking picture? The biggest difference is in how you share the information. An infographic is designed to be read and understood independently; it is a means by which the sender conveys information to the receiver. A talking picture, on the other hand, is designed to support a conversation. It is a visual coat rack from which you hang your story during a session or workshop.
Why visual strategy is indispensable for your organization
In a time when we are inundated with information, text alone is often not enough to make a real impact. Especially in regions with a lot of complex technology and innovation, such as Brainport Eindhoven or companies in Tilburg, you need to make abstract matter tangible. But do you choose the static power of an infographic or the interaction of a talking picture? That depends entirely on your goal.
1. The infographic: independently informing
An infographic is a visual translation of information that the viewer should be able to understand without additional explanation. You employ this tool when you want the information to “speak for itself.
- When do you choose this? If you want to present figures, an annual report, a roadmap or policy documents that someone can go through at their own pace.
- The goal: Structure complexity so that the core message is clear to the reader at a glance.
- Example: A patient leaflet for a Brabant healthcare facility in which you visually explain a complicated treatment process step by step.
2. The talking plate: the depth together
A talking picture (also called a “visual strategy”) is a tool for dialogue. The visual is often more open and metaphorical, as a speaker’s explanation does the rest.
- When do you choose this? In change processes, visioning, internal sessions or conversations with stakeholders.
- The goal: To create connection. The plate invites questions and joint exploration of a new direction or process.
- Example: A strategic session at the Municipality of Tilburg where a talking plate helps to get all noses in the same direction during a residents’ evening or brainstorm.
Choice tool: The difference between an infographic and talking picture
| Feature | Infographic | Talking Point |
|---|---|---|
| Context | Stand-alone (reading) | Supportive (talking) |
| Content | Facts, data, instructions | Vision, process, coherence |
| Interaction | You send information | You carry on a conversation |
Why IDS is the partner in the southern Netherlands
At IDS Animation Studio, creating a visual asset is never an end in itself. We believe that the best visual communication is created when we truly understand your industry. Whether it’s the complex processes in the Waalwijk manufacturing industry or the human touch in the healthcare sector in North Brabant; we translate your expertise into an image that really sticks.
Often a static image is only the beginning. By extending the style of your infographic or talking picture to an explainer animation or interactive visual, you ensure a complete approach to your communication.
Frequently asked questions / FAQ
- Can I also use a talking picture as an infographic? We advise against that. A talking picture often lacks the necessary context if no one is there to tell the story. An infographic, on the other hand, is often too full of detail to serve as support for a presentation.
- What is the turnaround time at IDS in Tilburg? On average, we realize an infographic or talking picture within 2 to 4 weeks.
- Does IDS also work for the government? Yes. We support various government agencies and healthcare organizations in the Southern Netherlands in simplifying complex information.
Still unsure about the right form for your message? We like to think along with you. From our studio in Tilburg, we help organizations make their story visual and powerful.
