NL Fitter | Get moving!
NL Fitter helps people who want to exercise more, but don’t know where to start. Via the lifestyle program Fitness Loont you are referred by your general practitioner or specialist to an NL Fitter center near you. Together with a coach you work on a personal plan around exercise, nutrition and lifestyle. We translated this process into a clear animation video and clear visual communication.
Smart reuse of assets
The flexibility of animation makes it possible to get more out of a single production. For this project, we cleverly used elements from animation to create an easy-to-read talking plate . The talking plate was printed and distributed as a visible reminder of the core story.
