Nowi: a new face for CLB
CLB develops smart technological systems for healthcare, such as solutions for alarms, communication and monitoring. Everything to make the work of caregivers easier and safer. Together we gave shape to their new mascot: Nowi.
From first sketch to a friendly and contemporary result. Nowi is the new face of CLB.
A look behind the scenes
Designing a mascot is not just another project. The end result had to fit seamlessly with CLB’s identity and last for years in thousands of displays and accessories. That’s why we worked closely with CLB’s team every step of the way.
This created a friendly and dynamic character that is always slightly different. Just like CLB’s offer: flexible and adaptable to every situation.
Ready for the future
You now see Nowi everywhere: in animations, on posters, company cars, right down to pillows and beach balls. But what is the added value of such an (interactive) mascot?
- Increases brand recognition: a consistent, visual mascot sticks better.
- Makes your brand stand out: it gives a unique, human face to your organization.
- Increase engagement: interaction excites and invites action.
- Makes your services more accessible and human: complex topics feel more understandable and approachable.
An (interactive) mascot can be used flexibly, from website to merchandise. It strengthens internal pride, stimulates storytelling and increases the likelihood that your content will be shared. Thus, your brand grows on multiple fronts simultaneously.
Recently, Nowi also lives on the home page of the CLB website, where Nowi playfully responds to your cursor and takes you through CLB’s offerings.
