Social Debt: Living Without Debt
Background
Socialdebt helps young people in debt to prevent incipient debt from rising further. Looking for a good candidate for our annual Social Return project, we quickly knew: this story deserves a beautiful animation.
Because living without debt? We wish that for everyone.
The process
The target audience for this animation is the donors who make this wonderful work possible. Yet the script is directed at young people. That way the story really enters: what if you were there?
To convey that feeling, everything has to come together: a catchy script, strong visual metaphors, the right colors and compelling sound. This is how we make sure you really step into the shoes of a young person in debt.
